Dieter Rams: Innovative design

I just came across the German industrial designer Dieter Rams via a tumblr blog post:

„Innovative design always develops in tandem with innovative technology, and can never be an end in itself.“

[From create.live.love]

Looking up Dieter Rams I found his ten principles to „good design“:

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible

[From Dieter Rams – Wikipedia, the free encyclopedia]

According to Rams

Apple is the only company designing products according to his principles.

[From Dieter Rams – Wikipedia, the free encyclopedia]

I can only agree.

Advertisements