I just came across the German industrial designer Dieter Rams via a tumblr blog post:
„Innovative design always develops in tandem with innovative technology, and can never be an end in itself.“
Looking up Dieter Rams I found his ten principles to „good design“:
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible
According to Rams
Apple is the only company designing products according to his principles.
I can only agree.