At first, I was quite surprised about this Newsweek article, but thinking about my own observations over the years and many comments by colleagues lend this article a lot of credibility. The better part, of course, is where the authors get constructive and take „a look at what really works“ [Forget Brainstorming – Newsweek]:
- Don’t tell someone to ‘be creative.’
- Get moving.
- Take a break.
- Reduce screen time.
- Explore other cultures.
- Follow a passion.
- Ditch the suggestion box.
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