An interesting article on Apple’s success:
Invincible Apple: 10 Lessons From the Coolest Company Anywhere
{1} Go Into Your Cave
{2} It’s Okay to Be King
{3} Transcend Orthodoxy
{4} Just Say No
{5} Serve Your Customer. No, Really
{6} Everything Is Marketing
{7} Kill the Past
{8} Turn Feedback Into Inspiration
{9} Don’t Invent, Reinvent
{10} Play by Your Own Clock
Farhad Manjoo is FAST COMPANY’s technology columnist.
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